NEWNEW is a creative studio sprung from Fashion Tale Magazine. Most of the time we start
working from the question - How do we advertise without doing advertising?
We try to make communication that has a built in news value and encourages involvement.
We use whatever we can to achieve this, without prestige and restraints.
What ever works will work.
ABOUT US or visit our BLOG
GANT - A Love Story
Director: Carl-Axel Wahlström
DOP: Niklas Johansson FSF
Client: GANT
STOCKHOLM FASHION WEEK MAGAZINE AW11
Third issue of Stockholm Fashion Week Magazine by NEWNEW will soon arrive in Copenhagen,
Stockholm and Oslo for the Fashion Weeks. You will also find it in Gothenburg and Malmo.
Creative Director: Carl-Axel Wahlström
Editor: Mattias Manitski
Art Directors: Simon Sved and Johan Barrett
Photographers: Jesper Brandt, Julia Hetta, Lena Modigh, Tomas Näsström, Martin Vallin, Erik Wåhlström
Client: The Swedish Fashion Council
TUSS - The Ultimate Simple Solution To Adertising - Let The Kids Do It
tuss is the ultimate simple solution for childrens clothing. clothes minimalistic in both color and in design
to maximize their function. the ultimate simple solution to explain tuss? let the kids do it!
we gave six kids dressed in tuss clothing polaroid and video cameras, toys and put music on. this is what they created.
Client: TUSS
FASHION TALE 4
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Editor: Mattias Manitski
Fashion Director: Hanna Hedman
STOCKHOLM FASHION WEEK MAGAZINE SS11
Second issue of Stockholm Fashion Week Magazine by NEWNEW will soon arrive in Copenhagen,
Stockholm and Oslo for the Fashion Weeks. You will also find it in Gothenburg and Malmo.
Creative Director: Carl-Axel Wahlström
Editor: Mattias Manitski
Photographers: Annika Aschberg, Björn Keller, Emma Jönsson, Tomas Näsström, Anders Linden
Client: The Swedish Fashion Council
Storia d amore
Director: Kalle Gustafsson
DOP: Carl-Axel Wahlström & Kalle Gustafsson
Client: Shufti Magazine
THE HOUSE THAT KENNEDY BULIT
Director: Carl-Axel Wahlström
DOP: Niklas Johansson FSF
Client: GANT
DECORATING THE KENNEDY SUMMER HOUSE
Director: Carl-Axel Wahlström
DOP: Mattias Manitski and Carl-Axel Wahlström
Client: GANT
STOCKHOLM FASHION WEEK MAGAZINE AW10
First issue of Stockholm Fashion Week Magazine by NEWNEW will soon arrive in Copenhagen,
Stockholm and Oslo for the Fashion Weeks. You will also find it in Gothenburg and Malmo.
Creative Director: Carl-Axel Wahlström
Editor: Mattias Manitski
Photographers: Andreas Kock, Anders Linden, Carl Bengtsson, Jimmy Backius, Marcus Palmqvist & Patrik Sehlstedt
Illustrators: Cecilia Carlstedt & Alexander Rehnström
Writers: Josefin Ekman, Johan Magnusson & Maya Saksi
Stylists: Rebecca Cohen, Elin Edlund, Ellen af Geijerstam, Ursula Wångander
Client: The Swedish Fashion Council
GANT BY MICHAEL BASTIAN
NEWNEW produced three teasers and one short film for the exciting new collaboration between GANT and Michael Bastian.
The first teaser premiered on DETAILS.com and the second teaser on Vanity Fair.com
Director: Carl-Axel Wahlström
DOP: Niklas Johansson FSF
Client: GANT
GANT 60 YEAR ANNIVERSARY
NEWNEW produced short films of the GANT 60 years anniversay party in Stockholm.
Client: GANT
FASHION BLOGGERS
We produced this short documentary about Swedish fashion bloggers. The interviews stirred up a bit
of commotion among established fashion journalists, raising questions about objectivity and independent reporting on the fine line
between marketing, entertainment and journalism.
FASHION TALE 3
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman
VELOUR AW09
NEWNEW produced a short film, campagn pictures and lookbook pictures for Velour AW09 collection.
DOP: Carl-Axel Wahlström
Still photographer: Anders Linden
Stylist: Stina Persson Helleday
Models: Jimmie K at Stockholmsgruppen & Isabelle S at Mikas
Hair & Make up: Pari Damani
Client: Velour
FASHION TALE 2
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman
FASHION TALE 1
Fashion Tale is not a magazine, it is an idea. Our mission is constant reinvention of the fashion magazine, the physical product as well as the editorial content.
We work with internationally renowned creators who, like ourselves, are perfectionists. You find Fashion Tale in 15 countries at well-stocked news agents
and international design shops such as Colette, Harrods and 10 Corso Como.
Creative Director: Carl-Axel Wahlström
Fashion Director: Hanna Hedman