Komvux knows the importance of education, and the unexpected opportunities that go with it. Showing what one good decision can put into motion, we made a series of stories that all started by giving studies another go.
Creating characters based on real happenings made it possible for each individual scenario to have its own genuine approach. Letting real stories define the direction – and leading the way for new chapters in life.
This collaboration resulted in a hero commercial with cut downs for each individual story. Stills were taken for both digital and print use.
Nordic SoMe and Outdoor Campaign.