Tennis is sometimes called a kind of dance, so why not dance to the serve? All time super sport star Roger Federer joined sportsbrand On to help shape the future of sports. For the drop of the campaign “Clubhouse Shuffle” a choreographer transformed iconic tennis movements, made by Roger himself, into a dance.

 

To engage the target audience (hello Zillennials!) the campaign launched on TikTok, fronted by four Swedish TikTok-influncers. The dance was created alongside with the writing of the music to fit perfectly to the beat. TikTok-users around the world would later on be able to give the trend a go by stitching the sound to their own video. This collaboration resulted in four TikToks. 

Agency: North Kingdom

Client: On

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Global SoMe campaign 

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Expertise:

Directing 

Art buying

Location scouting

Casting

Post production

Choreography

Costume

Music composing