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Tennis is sometimes called a kind of dance, so why not dance to the serve? All time super sport star Roger Federer joined sportsbrand On to help shape the future of sports. For the drop of the campaign “Clubhouse Shuffle” a choreographer transformed iconic tennis movements, made by Roger himself, into a dance.


To engage the target audience (hello Zillennials!) the campaign launched on TikTok, fronted by four Swedish TikTok-influncers. The dance was created alongside with the writing of the music to fit perfectly to the beat. TikTok-users around the world would later on be able to give the trend a go by stitching the sound to their own video. This collaboration resulted in four TikToks. 

Agency: North Kingdom

Client: On

Global SoMe campaign 



Art buying

Location scouting


Post production



Music composing

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CEO/Executive Producer

Ysabel Knyphausen
+46 736 50 77 47

Financial Manager

Emma Andersson
+46 701 478 471


General Equiries/Location

Krukmakargatan 22 

11851 Stockholm