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SCOUTERNA
About
Raised by Adventure. Challenging the classic scout stereotype, Scouterna and New Normal teamed up with director Gustav Stegfors for their new concept. Instead of focusing on the scarfs and badges – the focus was shifted to the adventure, courage and the confidence to be brave.
Credit
DIRECTOR………………….………..…………...Gustav Stegfors
DOP……..…..…..…………...…..…..…..……………..Sara Dehlin
AGENCY……………….……………..……………...…New Normal
30%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES

ALL PROJECTS
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