For Snickers, teamwork is key. Making sustainable workwear with style-conscious solutions they wanted to highlight togetherness as the last piece of the puzzle. To form a genuine feeling we made sure that the people fronting the campaign had actual experience of work suitable for the clothes. Staging authentic scenes in realistic environments to point out what good quality clothes and teamwork actually can master.
This collaboration resulted in a hero commercial with cut downs for each individual product. Stills were taken for both digital and print use.
Global SoMe and