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Only the smartest ideas and best materials are acceptable – Solid Gear takes workwear to the next level. Focusing on safety shoes they aim to make the most suitable shoe for your work.

 

In their latest drop “Wired for progress” they wanted to re-define the performance, style and comfort of safety footwear. So, that's what we did.

 

With Solid Gear's unique mindset and new innovative technologies we put the shoes to test, showing the strength in each product. Combining it with animations and graphics to dig deeper into the unwavering functionalities.

 

This collaboration resulted in a hero commercial with cut downs for each individual product. Stills were taken for digital use. 

Agency:

Hultafors Group

Client:

Solid Gear

Media:

Global SoMe film and

still campaign.

Expertise: 

Directing 

Art buying

Location scouting

Casting

Post production 

Retouch

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CONTACT

CEO/Executive Producer

Ysabel Knyphausen
+46 736 50 77 47
ysabel@newnew.se

Financial Manager

Emma Andersson
+46 701 478 471

emma@newnew.se

invoices: p.new.703@kase.se

General Equiries/Location

info@newnew.se

Krukmakargatan 22 

11851 Stockholm